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阅读习惯与写作习惯对于部落格採用及学习成效之影响

【中文摘要】:部落格是被广泛使用的网际网路应用之一,然而在个人阅读/写作习惯对于部落格的採用和学习效用却缺乏相对的了解。因此,本研究的目的为解答下面三个研究问题。首先,调查个人的阅读和写作习惯是如何有助于部落格採用。第二,根据Roger的创新扩散理论,本研究调查个人习惯的特性与其部落格採用阶段是否有所关联,例如个人习惯的特性是否会影

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响一个人成为早期或晚期的部落格採用者。本研究以问卷调查法向210位部落格使用者发放问卷并进行资料蒐集,试图了解阅读及写作习惯(包含阅读及写作的态度与行为模式)

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对部落格採用之间的关係。本研究採用多元迴归与逻辑迴归分析所收集的资料并进行假说检定,研究结果显示,阅读及写作的习惯是部落格採用的重要预测因子。后续的分析显示,有高度阅读习惯的人倾向成为早期的部落格採用者,然而,有高度写作习惯的人并无发现类似的结果。第三,本研究透过另一份调查问卷试图了解在一个学习部落格中,个人习惯程度之轻重(包含态度与行为模式)对于学习效用之高低(包含成效与满意度)之间的关係。本研究发展一个「学习者文摘(Learner’s Digest)」 部落格作为一个实验场域,此部落格提供各种有益的文章讯息来促进有意义的学习。在此部落格中共有73名读者和56名作者参与本次实验,本研究使用逻辑迴归来分析所蒐集到的资料并验证假说。结果显示在学习者文摘部落格中,有重度阅读和写作习惯的人会具有显着较高的学习效用。在本论文中亦会呈现讨论和意涵。
【英文摘要】:Blogs are one of the most widely used Internet applications; however, a relative lack of attention has been paid to understanding blog adoption and blog learning effectiveness with respect to one’s reading/writing habits. Therefore, this research is aimed at answering three research questions. Firstly, it investigates how one’s reading and writing habits contribute to blog adoption. Secondly, based on Roger’s diffusion of innovation (DOI) theory, this research investigates whether individuals’ habitual characteristics have some sort of relationship with their stage of blog adoption, such as being an earlier or later blog adopter. A survey was conducted in order to understand the relationship between individuals’ reading/writing habits, in terms of their reading/writing attitudes and reading/writing behavioral patterns, and their adoption of blogs. A total of 210 blog users participated in the study. Hypotheses were tested and data were analyzed using multiple regression analysis and logistic regression analysis. The results revealed that reading and writing habits are significant predictors of blog adoption. A subsequent analysis showed that people with a stronger reading habit tended to become early blog adopters; this consequence was, however, absent in those with stronger writing habits. Thirdly, a survey was conducted in order to understand the relationship between an individuals’ degree of habit (i.e., heavy and light), in terms of their attitude and behavioral patterns, and the level of learning effectiveness (i.e., high and low) of a learning blog, in terms of their learning performance and satisfaction. Thus, in the current research, a “Learner’s Digest” blog with informative blog posts to facilitate meaningful learning was developed. A total of 73 readers and 56 writers from the “Learner’s Digest” blog participated

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in the study. Hypotheses were tested and data were analyzed using logistic regression analysis. The results revealed that having a heavy reading and writing habit had a positive significant influence on high learning effectiveness. Discussions and implications are also presented.
【参考文献】:

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  • 来源:中山大学;作者:班娜吉
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