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外派大陆服务业台商干部留任意愿相关因素之研究

【中文摘要】:由于两岸具有语言、风俗相近,以及地利之便等特点,因此台商在选择海外生产
基地时,中国大陆常成为首选之地,投资金额也呈现成长的趋势。中国大陆仍然
处在以工业为主的产业结构型态中,服务业占GDP 比重到目前尚未超过工业占
GDP 的比重,但我们可以预期未来大陆服务业的成长会更快,并在不久的将来超
越工业的比重,亦吸引新一波服务业台商投资大陆的热潮。
有关台商外派大陆人员管理已有许多的相关的研究,但研究对象大多是製造业人
员或是未区分产业别,近年来服务业台商投资中国大幅增加,故此特别针对服务
业外派中国人员的留任意愿影响因素研究。
许多近期投资大陆的服务业台商,随着两岸交通及通讯的便利发展,便减少及忽
略了对外派人员的适应照顾措施,长期而言恐导致人才流失,而造成企业用人成
本的上升,1.从家庭因素方面来说,许多新进台商忽略了外派人员其家庭关係的
维护,建议仍应加强此方面的计划发展及预算编列;2.在外派动机方面与职涯发
展相结合来说,以中国城市目前的发展速度来看,再过不久亦是会成为硬体及软
体兼具的国际化城市,假以时日必定自然能吸引更多人员自愿外派;3.在组职支
援方面,服务业前进大陆的公司,应当善用目前这些外派人员的经验,作为往后外
派人员生活与工作上的传承及协助;4.自适应性方面,服务业更重要的是与人面
对面的接触,若是不能秉持对等的心态来待人处事,恐怕会导致反效果,故组织应
在外派前针对此一特点针对外派人员作应有的教育及观念建设。
【英文摘要】:Due to the similar language, customs on both sides of Taiwan and China, as well as of
its superior location and other characteristics, so that Taiwanese businessmen in
selecting overseas production base, often becomes the preferred place in China, the
amount of investment also showed a growing trend. China is still dominated by
industrial pattern of industrial structure, service sector GDP share has not exceeded
industrial GDP share, but we can expect the China service industry to grow faster in
the future, and beyond the proportion of industry in the near year, also attract a new
wave of Taiwanese service industries investment in the China.
There are many Taiwanese expatriate management researches, but the object of study
is usually on the manufacturing personnel or did not distinguish between industries.
Therefore this research is pointing to service industry expatriates.
The study finds, by the more conveniences of transportation and communication,
many of the recent investment in the China’s Taiwanese companies in the service
sector less care and measures the adaptive problem on expatriates. For the long-term,
may make talent lose and pushed up the cost of enterprise. 1. Family factors in terms,
Many new Taiwanese investors, will ignore the expatriates maintain their family relationship. Recommends that the planned development in this area should be
strengthened and budget. 2. Combination of motivation and career development, with
the current growth rate in Chinese cities, in a short time is also going to be
internationalized city of both hardware and software. Few years later will naturally
attract more voluntary expatriates. 3.At the organization level support, service
companies on the China, many of them entered the stage of market development in
China, experience should make good use of these expatriates are now, for future
expatriates living and working heritage and assist. 4. Adaptive contexts, services are
more important face-to-face contact with people, if expatriates cannot uphold the peer
attitude to it establishes, will make the opposite effect. These all can be the subject to
the required education and concept-building.
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  • 来源:中山大学;作者:李忠原
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