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开动前先拍照:社群网站美食照片分享动机之探讨

【中文摘要】:本研究探讨社群网站中使用者分享美食照片的动机、

szwox.com_041
以及高度分享者的分享动机。本研究採实证研究之问卷调查法,针对曾在社群网站分享过美食照片的人做为抽样对象,经由网路问卷与实体问卷收集样本资料,回收261份

专业的事,找专业的人降低重复率就找文懂论文网,专业降低重复率5年经验

问卷,有效样本为210份。其研究结果发现(一)消费者于社群网站分享美食照片主要动机为记录纪念、关係维持、社会支持。(二)高度分享者的主要分享动机为记录纪念与形象管理。本研究不同于以往对于社群网站分享动机的研究着重于打卡部分,并提供后续研究者在研究上的建议。
【英文摘要】:This study investigates the motivations of users share gourmet photo in social nerwork sites, and sharing motivations of heavy sharing users. The online and physical surveys were conducted to those users who have shared gourmet photo in social network sites. A total of 261 returned data resulting in 210 vaild samples. The result suggested that the main motivations of user sharing gourmet photo in social network sites are record, relationships, and social support. The main motivations of heavy sharing users are record and impression management. This research is different from those past sharing motivations of social network website researchs focus on checkin, and give some suggestions for futu

专业的事,找专业的人降低重复率就找文懂论文网,专业降低重复率5年经验

re research.
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  • 来源:中山大学;作者:李昱鋕
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