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跨层次组织价值链关係的硏究-以智慧型手机及运动鞋产业的四阶价值链为例

【中文摘要】:摘 要
传统组织价值链研究主要偏重在上下游之间的二元、静态与单向的互动关係,本研究以智慧型手机的

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「原物料」、「组件商」、「製造商」、「品牌商」四阶垂直组织价值链的上下游不同观点与角度,和製鞋业的「组件商」、「製造商」、「品牌商」三阶垂直组织价值链的上下游不同观点与角度,

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透过嵌入式多重个案硏究的方法来探讨智慧型手机业和製鞋业两种不同类型的产业之间不同组织价值链个案,并藉由垂直组织价值链的个案来观察「跨层次组织价值链的产生」、「与「组织价值链彼此间的动态竞争与合作关係」等二种组织间的互动关係变化。希望本研究所发现的组织间多元的组织互动关係、动态的组织互动关係与双向的互动关係,可以弥补过去研究缺口之不足。
【英文摘要】:Abstract
Traditional organizational value-chain relationship research focuses on the dyadic, static and unidirectional organizational relationship among upstream raw material suppliers, component suppliers, manufacturers and downstream brands. In this study, however, with embedded multi cases study, interviewing 31 experts who are familiar with smart phone industry and sport shoemaking industry, and respectively observing from the different viewpoints of the above three kinds of firms, we find: 1. When manufacturers cannot satisfy the other two’s needs for key resources, upstream component suppliers and downstream brands will build direct business relationship. Therefore, besides traditional vertical value-chain relationship, some cross-level organizational relationship exists between brands and component suppliers. 2. The value-chain relationship governance type would be the network model among the component suppliers, manufacturers and brands. 3. The manufacturers will work harder to expand their value in value-chain and suppress the direct cross-level value-chain between brands and component suppliers. The findings of this study that the cross-level interact and organizational vale-chain relation are characterized as triadic, dynamical competitive and multi-dir

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ectional intent fill the research gap of traditional organizational vale-chain relationship.
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  • 来源:中山大学;作者:张建利
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