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製造业发展策略-以A公司散热产品为例

【中文摘要】:本研究主要从收集相关次级资料及个案之初级资料进行散热风扇相关应用产业经济效益模型分析,并透过全球产业资讯与同业发展趋

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势与相关产品应用之探讨,选择以定义产品领域、定义筛选指标、计

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算可行性与市场性、完成发展策略领域、最后进行个案例集内部产销应用比例分析,进行该应用领域对个案企业之首次要优先投入资源顺序进行架构设计。主要是希望可提供个案企业规划发展台湾散热零组件产业,拟定企业经营政策与行销推广模式的参考方向,提升企业电子零组件产业竞争力,并设法在全球竞争中建立优势,更期望可藉由本研究之综合归纳相关结果,提出具体的且符合现今市场潮流的应用产业进入的优先顺序之建议模式。
【英文摘要】:This research carries on the purpose of the first and second materials by Taiwan cooling fan manufacturer’s applications analysis metho

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d. We choose the major global industry development trend and the competitor’s trend to define the product territories, conditional sections, feasibility study and marketing analysis, completed the development strategies for the possibility of starting up a new business through a case study.
Therefore, this study takes cooling fan industry for example, and using the model of sales profit and sales quality to make the internal feasibility study and compare with the external markets attraction to find the most suitable industry application priority for providing the suggestions to this case company.

Finally from the case study, this research has induced the propositions:
a.Select target market and product position is an important strategy element of the industry.
b.Research capabilities determine” Select target market and product position”
c.Research abilities determine the enterprise competition. The abilities include: focusing strategy style, discrepancy strategy, competitive advantages.
【参考文献】:

  • 参考文献:
  • 中文部份:
  • 1. 司徒达贤. (1994). 策略矩阵分析法基础. 管理评论, 13(2), 1-22.
  • 2. 司徒达贤.2001.”策略管理新论”.智胜文化.
  • 3. 余朝权. (1994). 产业竞争分析专论. 五南图书出版股份有限公司.
  • 4. 吴思华,1998,产业政策与企业策略,中华经济研究所
  • 5. 传媒产业组织研究一个拓展的RC-SCP产业组织分析框架.经济科学出版社,2007.12
  • 6. 工业材料,散热/燃料电池技术专题,No.328
  • 英文部份:
  • 1. Anderson, C. R., & Zeithaml, C. P. (1984). Stage of the product life cycle, business strategy, and business performance. Academy of Management Journal,27(1), 5-24.
  • 2. Hofer, C. W. (1975). Toward a contingency theory of business strategy. Academy of Management Journal, 18(4), 784-810.
  • 3. Porter, M. E. (1980). Competitive strategy: techniques for analyzing industries and competitors. 1980. New York–London.
  • 4. Porter, M. E., Goold, M., & Luchs, K. (1996). From competitive advantage to corporate strategy. Managing the Multibusiness Company: Strategic Issues for Diversified Groups, 285.
  • 5. Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage.
  • 其他参考资料:
  • 1.先探投资週刊: http://www.ettoday.net/news/20120804/83082.htm
  • 2.IEK产业情报网:http://iekweb2.iek.org.tw/ieknews/Client/newsContentHistory.aspx?industryno=0&nsl_id=92b87b42451c4201b9911352f12e3f29
  • 3.中央通讯社: http://tw.stock.yahoo.com/news_content/url/d/a/140305/1/4ami5.html
  • 4.台湾热管理协会:http://www.thermal.org.tw/Events/announcement-more.asp?Btfiyl==
  • 5.超众科技股份有限公司:http://www.ccic.com.tw/
  • 6.Money DJ 财经知识库:http://www.moneydj.com/kmdj/wiki/wikiviewer.aspx?keyid=8f59e9c5-d6ea-41d3-befa-813b3f890334#ixzz2wrxaxZfV
  • 7.电子工程专辑:2014年4月,pp31-32
  • 8.世界材料网: www.materialsnet.com.tw
  • http://www.panasonic.com/industrial/electronic-components/protection/pyrolytic-graphite
  • 9.C4-显示卡散热器:IHS iSuppli Research:https://technology.ihs.com/406327/digital-signage-and-professional-display-market-set-for-solid-growth-in-2012
  • 10.C2-笔记型电脑散热器:IDC:http://trendevery.blogspot.tw/2013/04/2013-smartphones-expected-to-outship.html
  • 11.I2-仪器设备:Databeans(2010) ;工研院IEK(2010/07)
  • 12.I9-工业其它:McIlvaine Company:
  • https://www.mcilvainecompany.com/brochures/Alerts_for_Internet/s25 inair/511 Consolidation in $7 Billion Air Filtration Market.htm
  • 13.H1-游戏机:拓墣产业研究所http://www.topology.com.cn/release/releasecontent.asp?ID=PCWWN1VUL7L19KAE5119T72FL1
  • 14.I1-机械设备:MarketsandMarkets:
  • http://www.marketsandmarkets.com/Market-Reports/factory-industrial-automation-sme-smb-market-541.html
  • 15.N1-网路设备:Transparencymarketresearch:
  • http://www.pressreleasepoint.com/set-top-boxes-market-global-industry-size-market-share-trends-analysis-and-forecasts-2012-2018
  • 16.H9-家电设备:HIS: http://itersnews.com/?p=59573
  • 17.N9-网通其他:HIS: http://itersnews.com/?p=13567
  • 18.I3-电力设备:Electronic:
  • http://www.electronicproducts.com/Power_Products/Invertors/The_inverter_market_to_be_45_billion_in_2012_and_to_reach_71_billion_by_2020.aspx
  • 19.O1-影印机:Lyra: http://www.prweb.com/releases/2011/9/prweb8774716.htm
  • 20.H4-影音设备:IC Insights: http://www.electronics.ca/store/integrated-circuits-ic-market-drivers-icin103.html
  • 21.I6-控制器:IDC: http://www.sec.gov/Archives/edgar/data/1042783/000104278313000002/irpresentationjanuary720.htm
  • 22.O2-印表机:Who lers: http://paper.udn.com/udnpaper/POE0041/240617/web/
  • 23.C6-机壳风扇:IC Insights: http://www.electronics.ca/store/integrated-circuits-ic-market-drivers-icin103.html
  • 24.O4-投影机:DisplaySearch: http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/100419_pocket_projector_shipment_forecast_to_reach_142m_units_by_2018_displaysearch_reports.asp
  • 25.I4-汽车工业:Global Information: http://www.artc.org.tw/chinese/03_service/03_02detail.aspx?pid=902
  • 来源:中山大学;作者:林宜玲
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