专注论文查重修改6年+经验

台湾地区博物馆特展对民众重访意愿影响之研究

【中文摘要】:近年来国人重视休闲活动,各种休闲娱乐活动也随之兴起,博物馆作为民众休闲活动的选择之一,面临到不断增加的外部竞争。另一方面,博物馆也因常设展不常更替,不能吸引多数民众经常性地参观博物馆。与其他的休闲活动相比,博物馆的竞争力有待加强。因此博物馆与企业或媒体单位合作举办特展,不仅可以让民众接收、了解到新资讯,发挥博物馆之教育功能外,同时可能也吸引来参观特展的民众顺便参观提供特展场地的博物馆,藉此提升整体国民生活素质。本研究欲探讨民众参观特展后,对于此特展之满意度或是对博物馆情感面想法(品牌依附)是否会影响其下次参观此博物馆常设展及特展之意愿(重访意愿);此外,民众对特展之满意度是否会影

szwox.com_028[/cust

毕业论文查重去哪里?文懂论文查重一站式服务,全球8大论文检测系统帮你杜绝防抄袭,提高论文原创水品。

om_frame_center]响民众对博物馆情感面想法,并进而影响到民众再次参观博物馆常设展及特展之意愿。

本研究在全台北、中、南各区抽选共7间有举办特展的大型博物馆,进行现场问卷调查。五百多份的回收问卷分析结果,得到特展满意度对品牌依附有显着影响,而特展满意度对不管是常设展的重访意愿还是特展的重访意愿皆有显着影响,而品牌依附对常设展及特展的重访意愿也皆有显着影响。最后针对此研究结果,提出管理上的建议。
【英文摘要】:In recent years, people do leisure activities more than before. There are more and more leisure activities. However, one o

文懂论文网,论文重复率修改靠谱,专业改抄袭,通过论文查重系统,提升论文品质的最佳选择

f leisure activities is museum visiting. Therefore, the intense museum competitions is increasing. On the other hand, museums seldom change the permanent exhibitions, so people haven’t interested in museums. Therefore, museums cooperate with company or media to host special exhibitions. It not only let people know the new information but also let people visit the museum. Special exhibitions could help upgrade people’s civil life.
This research attempt to explore when people visited the special exhibition whether it will affect people’s brand attachment toward the museum, or it will affect people’s revisit intention.

This research survey seven museums in Taiwan. Totally 500 questionnaires are responsed. The result shows that the special exhibition satisfaction has significant difference in revisit intention of special exhibition and permanent exhibitions. Brand attachment has significant difference in revisit intention of special exhibition and permanent exhibitions. Finally, the research proposes and discusses a few managerial implications based on these findings.
【参考文献】:

  • 中文部分
  • 中华民国博物馆学会(2010)。《悠游台湾博物馆》,台北:五饼二鱼文化事业有
  • 限公司。
  • 何淑敏(2013)。台湾博物馆的类型特性与创新之关係。国立中山大学企业管理系
  • 硕士论文,未出版,高雄。
  • 吴明隆、凃金堂(2010)。《SPSS与统计应用分析》,台北:五南图书。
  • 李力昌(2005)。《休闲社会学》,台中:华都文化。
  • 林若慧、陈永宾(2004)。博物馆服务品质对观众忠诚度之影响研究:以莺歌陶瓷
  • 博物馆为例:博物馆学季刊,18(1),81-92。
  • 洪樱纯(2005)。博物馆与休闲规划:闲暇时间与自由感。博物馆学季刊,3(19),
  • 51-62。
  • 陈国宁(2004)。《博物馆学》,台北:空大。
  • 张秀娟(2008)。从游憩观点论析博物馆户外公园之管理政策。休闲暨观光产业研
  • 究,3(2),143-155。
  • 张耿介、陈文长(2004)。《休闲社会学》,台北:新文京开发出版有限公司.
  • 张誉腾(2000)。《博物馆这一行》,台北:五观艺术管理公司.
  • 张誉腾(2011)。〈博物馆的品牌意识〉,《联合报》,2011/01/28:A4。
  • 陈春兰(2010)。初探博物馆特展行销策略: 以「惊豔米勒-田园之美画展」爲例。
  • 国立虎尾科技大学学报, 29(4),53-67。
  • 黄俊夫、郑瑞洲、浦青青、颜上晴、黄惠婷(1999)。以客为尊:国立科学工艺博
  • 物馆观众满意度调查之研究。科技博物,3(1),52-69。
  • 黄淑君、何宗隆(2001)。台北县立坪林茶业博物馆游客满意度对重游意愿之影响。
  • 观光研究学报,7(2),111-123。
  • 英文部分
  • Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of tourism research, 27(3), 785-804.
  • Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism management, 22(6), 607-616.
  • Camarero, C., Garrido-Samaniego, M. J., & Vicente, E. (2012). Determinants of brand equity in cultural organizations: the case of an art exhibition. The Service Industries Journal, 32(9), 1527-1549.
  • Chan, J. K. L., & Yeoh, E. (2010). The Experiential Dimensions of Museum Experiences: The Visitors” Perspectives. International Journal of Business & Accountancy, 1(1), 20-31.
  • do Valle, P. O., Correia, A., & Rebelo, E. (2008). Determinants of tourism return behaviour. Tourism and Hospitality Research, 8(3), 205-219.
  • Dunn, L. E. A., & Hoegg, J. (2014). The Impact of Fear on Emotional Brand Attachment. Journal of Consumer Research, 41(1), 152-168. doi: 10.1086/675377
  • Grace, D., & O’Cass, A. (2005). An examination of the antecedents of repatronage intentions across different retail store formats. Journal of Retailing and Consumer Services, 12(4), 227-243.
  • Hjort, K., Lantz, B., Ericsson, D., & Gattorna, J. (2013). Customer segmentation based on buying and returning behaviour. International Journal of Physical Distribution & Logistics Management, 43(10), 852-865. doi:
  • 10.1108/IJPDLM-02-2013-0020
  • Hume, M. (2011). How do we keep them coming?: examining museum experiences using a services marketing paradigm. Journal of Nonprofit & Public Sector Marketing, 23(1), 71-94.
  • Louis, D., & Lombart, C. (2010). Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand). Journal of Product & Brand Management, 19(2), 114-130.
  • Maher, J. K., Clark, J., & Motley, D. G. (2011). Measuring Museum Service Quality in Relationship to Visitor Membership: The Case of a Children”s Museum. International Journal of Arts Management, 13(2), 29-42.
  • Mende, M., Bolton, R. N., & Bitner, M. J. (2013). Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers” Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth. Journal of Marketing Research (JMR), 50(1), 125-142.
  • Naidoo, P., Ramseook-Munhurrun, P., & Seegoolam, P. (2011). An assessment of visitor satisfaction with nature-based tourism attractions. International Journal of Management & Marketing Research (IJMMR), 4(1), 87-98.
  • Nowacki, M. M. (2009). Quality of visitor attractions, satisfaction, benefits and behavioural intentions of visitors: Verification of a model. International Journal of Tourism Research, 11(3), 297-309.
  • Shonk, D. J., & Chelladurai, P. (2008). Service quality, satisfaction, and intent to return in event sport tourism. Journal of Sport Management, 22(5), 587-602.
  • So, J. T., Parsons, A. G., & Yap, S.-F. (2013). Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding. Journal of Fashion Marketing & Management, 17(4), 403-423. doi: 10.1108/JFMM-03-2013-0032
  • Swoboda, B., Pennemann, K., & Taube, M. (2012). The effects of perceived brand globalness and perceived brand localness in China: Empirical evidence on western, Asian, and domestic retailers. Journal of International Marketing, 20(4), 72-95.
  • Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.
  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. the Journal of Marketing, 31-46.
  • 来源:中山大学;作者:方于文
    文懂论文-重复率修改第一品牌,http://www.szwox.com解决论文查重论文降重复,重复率高等各种论文难题的专家

    最新文章

    • 什么是学术不端行为
      什么是学术不端行为
      什么是学术不端行为 1992 年,由美国国家科学院、国家工程院和国家医学研究院组成的 22 位...
    • 论文降重复服务 1. 本网站及服务 szwox.com提供哪些服务? szwox.com是一个...

    联络我们

    QQ: 767326772
    文懂论文
    网站:http://www.szwox.com/
    E-mail: turuinit@foxmail.com

    我们的服务

    我们提供毕业论文、期刊论文、硕士论文、博士论文、会议论文格式排版,论文查重,重复率修改等服务。强大论文查重系统,一手老师资源,首创安全保密查重修改流程。充分保障客户论文查重安全以及修改后的品质,赢得了老师和同学们的信任和口碑。