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台湾动物用药品及医疗器材之电子商务平台发展

【中文摘要】:由于近几年台湾家犬家猫数量并没

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有明显的成长曲线,因此,在犬猫总数没有成长的情况之下,依附而生的宠物产业,包含自2008年到2012年快速成长的动物医院家数(约25%成长率),都将面临到僧多粥少的状况。在借镜已开发国家,如美国的宠物产业市场(含动物医院),台湾动物医院可针对如何提高医院饲主客单价及降低营运成本以做为未来医院经营的重要课题。本研究将着重于改变传统的动物医院採购动物药品与医疗器材模式,藉由整合企业与互补性资产,导入动物用药品及医疗器材之电子商务系统-国欢兽医专业採购网,以提供便利平价的动物用药品及医疗器材网路採购平台给开业兽医师,以达有效降低动物医院採购成本。另一方面逐步构建此电子商务平台之品牌,以期许未来能取得更多动物药品与医疗器材于网路平台销售机会。
研究中将藉由在小动物医疗产业具影响力的资深兽医师深度访谈结果,整合分析出国欢公司的国欢兽医专业採购网平台品牌截至目前为止,开业兽医师使用电子商务平台之主要关键考量因素。在分析访谈内容后,发现此平台符合Sanja Kikovska在E-Commerce一文提到之现阶段电子商务的特性,特别是在电子商务系统提供企业、消费者及社群许多便利性的部份。访谈过程中,也藉由了解消费者(动物医院兽医师)需求面,而找到未来改善方向,以期许平台能进一

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步增加平台使用者(开业兽医师)数量并提高成交客单价。未来在稳定营运的平台上也能于中长期开发或吸引更多符合开业兽医师需求的商品类别,以服务台湾地区的动物医院开业医师。
【英文摘要】:According to the publication from Council of Agriculture, the population of dog and cat are going stable recently. This means the relevant industries will face the supply and demand problem which is including the animal hospital growing still (compare to 2008, the growth rate is around 25% in 2012). We refer the experience of developed countries, for example, USA, the most important issue to manage an animal hospital will be both increase “per customer transaction” and lower the cost of business operation. In this case, we are providing the e-commerce system which named IVETMALL, and this is integrated by enterprise resource and complementary asset to in place of the traditional purchasing system for animal medicine and relevant instruments. www.ivetmall.com is only focus on the clinic vets whom work in animal hospital in order to provide more

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professional and cheaper products to down the hospital cost. On the other hand, we hope we can develop more products by this stable operating platform on the internet.
We analyze the result of in-depth interviews, and found out the key consideration factors are coincidence with the character of E-commerce which wrote by Sanja Kikovska, especially in the convenience aspect. After the interview, we also discover what the inside consumer demand and we can improve in the near future.
【参考文献】:

  • 参考文献
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  • 来源:中山大学;作者:龚加吟
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