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平价服饰购物网站顾客再购意愿之研究

【中文摘要】:台湾网路机制的成熟,进入门槛低,平价服饰业者多选择虚拟店面,加上实体店面多使用假人模特儿,反之线上平价服饰业者选择

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真人模特儿,进而改变人们传统购物的习惯,加上网路及智慧型手机应用程式的帮助下,愈来愈多人习惯网路购物模式,使得参与网路购物的人口不减,反而逐渐增多。电子商务业者开始重视潜在

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回流顾客,更了解消费者的线上再购行为,进而助于增加营收。

「开发一个新顾客的代价是留住一个既有顾客的五或六倍」,显然已成为互动式行销的一则格言。本研究针对台湾线上消费者对于再购意图的研究,利用其中安全性、服务性与实用型及享乐型购物进行实证分析,探讨影响平价服饰在惠顾的关键因素。实证数据显示,安全性、服务性与实用型购物及享乐型购物显着影响再购意图。最后针对研究发现倒出结论并其提出管理意涵。
【英文摘要】:The internet mechanisms in Taiwan is mature , Cheap clothing industry more choices virtual channel, because barriers to entry are easily.
Virtual channel choose the real models take pictures online, but different than Virtual channel, most of physical channel use mannequin, so in this new generation many people choose the new shopping way, smart phone Conveniently Network , let every one Changes in way of shopping.Consideration of develop new customer the same old customer five or six multiple, so it’s become to interactive cooperation marketing category.
This research i

没时间修改论文,不用担心,文懂论文网修改论文专业,放心,先修改,后付钱

s against once more use the online shopping person intention in Taiwan.This research use safety, service, practical, hedonic shopping to do. Find out one more shopping cheap clothing reason.In this research data display in safety, service, Utilnitarian shopping, Hedonic shopping value all notable to one more shopping cheap clothing.
Finally, against about this research find conclusion and management meaning.
【参考文献】:

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  • 来源:中山大学;作者:邱稚娟
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