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影响专业买家网购平台选择因素之研究

【中文摘要】:我的第一份工作是替一个法国的中小企业进行电子採购及安排物流,因此,我便以电子採购当成论文题目。我对这种因网路而兴起的採购模式十分感兴趣;这样的採购模式扩大了业主的地理限制,也让跨国採购更加多样化。在论文中,我更进一步去分析提供电子採购的平台。
此论文试图去分析究竟专业买家在网路採购的过程中,究竟会被怎幺样的因素给影响。18年前,提供网路採购的平台首次成立,这样的新工具让物流商和购买商找到了买卖的新契机。但是,经过调查后,虽然网购平台不停的增加,使用网购平台的厂商却不如预期的多。本文也试图去探讨为何网购平台不如预期的成功,并提出几个假设:究竟是因为买家在技术上和经济上尚未準备好,或是因为这种经济模式有太多的不确定性?或者甚至是因为网购平台不够吸引人?
本文的研究分成两个阶段:[custom_frame_

文懂论文网,论文查重最佳选择,立即论文查重,马上防止抄袭,提高论文品质

center]szwox.com_048[/custom_frame_center]首先,我先做了关于此主题的文献探讨;其次,我做了实务性的调查去分析网购的环境。藉由试图去了解专业买家为何裹足不前,本文希望能提供关于本课题的新想法,并改善整体网购平台的品质。
【英文摘要】:After a specialization in purchasing & logistic and a first working experience in sourcing for a French SME, the field I chose for my thesis was “e-sourcing”. I was really interested in the new ways of working developed with the increased use of Internet, the wider geographical alternatives and optimization possibilities. It led me to the deep analysis of the platforms of e-procurement.
This thesis aims to better understand the factors that influence the use of e-procurement platforms by professional buyers. The first e-procurement platforms appeared about eighteen years ago. They are new tools to find and negotiate with suppliers which have revolutionized the way to do procurement. However, the reality shows that their utilization rate is disappointing compared to what was forecasted, even if the e-procurement platforms are in a booming sector.
Therefore the objective of this thesis is to better understand the reasons for its limited success. Is it due to buyers who are not prepared both technically and financially to engage in these new tools? Is it due to the uncertainties of e-commerce? Is it due to an unfavorable environment?
This research will be conducted in two stages,

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first by a review of theoretical research that has already been done on the subject, and then an empirical analysis that allow us to test the confidence and the pressure of the environment. This project will try to provide new elements and more knowledge about this topic.
By understanding the reasons for the reluctance of buyers, it is the improvement of e-procurement platforms, and thus, more generally e-purchase which is at stake.
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  • 来源:中山大学;作者:克美雷
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